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Cat costa un spot publicitar in sezonul 2014-2015
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Yapiz
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Posted: 30-09-2014, 22:41:53
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Cat costa un spot publicitar in sezonul 2014-2015
@Freakz
Variety a publicat saptamana aceasta o statistica privind pretul mediu platit de firmele de publicitate pentru difuzarea unui spot publicitar de 30 de secunde in timpul acestui sezon. Ca o nota, preturile sunt bazate in general pe negocieri initiale, adica inainte ca un show (debutant sau vechi) sa aiba premiera. De acolo rezulta si graba unor posturi de a anula un serial nou imediat ce nu mai face rating-ul 18-49 estimat initial, ei neputand garanta acoperirea promisa celor la care au vandut spatiu publicitar.
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Totusi, serialul cu cel mai mare pret e unul de pe cablu, The Walking Dead (AMC): 413 mii $ (de la 326 mii in 2013, +26.9%).
Cea mai mare fluctuatie comparativ cu sezonul 2013-2014 a avut The Blacklist (bineinteles), 294 mii $ in 2014, de la 175 mii in 2013 (+63%). Scandal a crescut cu 17%, Sleepy Hollow cu 42%, iar The Following a scazut direct proportional cu ratingul (-36%).
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